Ascentra Strategies
Introduction
Ascentra Strategies is a consulting firm that aligns strategy, talent, and resources to drive measurable outcomes for organizations. As the company matured, their original website — a quick launch-day build — no longer reflected the depth and sophistication of the work they do. They needed a digital presence that matched their evolution.
Live Project →
Scope of work
/ Web Design / Branding / Development
The challenge
The existing site had been assembled quickly to get the business off the ground, and it looked the part. It was small, generic, and didn’t communicate the caliber of the firm or the complexity of the services they offer.
Our approach
With diversity, equity, and inclusion at the heart of Ascentra’s work, we wanted the design to embody that ethos visually. We introduced a vibrant, multi-tonal color palette and broke away from conventional grid layouts, using angled section dividers and dynamic compositions to create a sense of energy and forward motion throughout the site.
The result
A visually bold, creatively distinct website that reflects Ascentra’s passion for diversity and positions the firm as the mature, capable consultancy it has become.