Verso Ministries

Introduction

Verso Ministries is a leading Catholic pilgrimage organization that guides travelers to sacred destinations around the world. Having originally partnered with us when they were just getting started, Verso returned as a more established brand in need of a website that reflected their growth — and that put conversions front and center. The redesign shifted the focus from broad messaging to showcasing their trips and making it effortless for users to explore destinations and sign up. Live Project →

Year

2025

Industry

Catholic

Scope of work

/ SEO

Timeline

18 weeks

When an Organization Outgrows Its Own Website

The challenge

Verso had outgrown their original site. What once served a startup now undersold an organization with a growing catalog of pilgrimages and an expanding community. The site lacked a clear conversion path — users could learn about the organization, but it wasn’t easy to browse trips, explore destinations, or take that next step to sign up.

Our approach

We conducted a full UX/UI audit of the existing site with every decision filtered through a conversion lens. From there, we mapped detailed user journeys to ensure that regardless of where a visitor entered the site, the path to exploring trips and signing up was always within reach.

Two laptops are displayed, one showing a webpage with images and the other featuring a video.

A digital design layout featuring multiple interface components on a teal background in a grid format.

The result

The new site positions Verso as the established industry leader they’ve become, with trip discovery and sign-up at the core of the experience. Since launch, the client has reported a significant uptick in users registering for pilgrimages — a direct reflection of a site now built to convert.

Have a project in mind?

Let’s talk.

Start a project →