The previous site felt outdated and disconnected from the premium, inclusive experience Cirine is known for. It wasn't doing justice to their brand or the quality of their work. For potential clients exploring treatments — many of them deeply personal — the site needed to immediately communicate trust, professionalism, and warmth. It simply wasn't doing that.
Our Approach
We started by immersing ourselves in Cirine's brand — understanding their commitment to inclusivity, their range of services from laser hair removal to advanced skin care, and the deeply personal nature of the client experience. Because the team was already comfortable managing their site through Elementor, we designed and built entirely within that framework — no learning curve, no disruption.
The new design leans into an elegant, earthy palette with refined typography and rich photography that mirrors the calm, welcoming atmosphere of the spa itself. Every page was crafted to guide visitors naturally from discovery to booking, with clear service breakdowns, trust signals, and prominent calls to action throughout.
The refreshed site captures the sophistication and warmth that define Cirine's in-person experience. It's beautiful, easy to navigate, and — most importantly — simple for the Cirine team to update and manage on their own through the Elementor builder they already know and love.
The 2023 rebuild of CirineSpa.com was produced at Bend Marketing, where Ashley Swanson served as founder and managing member and led web design and development. Pixel Eye Studio continues to support the platform today.
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