The previous site made it difficult for customers to find what they were looking for. Product pages were bare-bones, offering little in the way of detail, social proof, or visual appeal. For users considering a purchase, there wasn't enough on the page to build confidence or close the sale.
Our Approach:
We began with a comprehensive audit of the existing site, identifying specific friction points that were costing conversions. Those insights drove a complete redesign, with a heavy emphasis on the product experience. The new product pages feature rich detail, customer testimonials, and supporting content — all structured to build trust and guide the user toward purchase.
Conversion rates have improved significantly since launch. The site is faster, easier for customers to navigate, and far simpler for the Earthway team to manage and update on their end.
The 2023 rebuild of Earthway.com was produced at Bend Marketing, where Ashley Swanson served as founder and managing member and led web design and development. Pixel Eye Studio continues to support the platform today.
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