The previous site made it difficult for customers to find what they were looking for. Product pages were bare-bones, offering little in the way of detail, social proof, or visual appeal. For users considering a purchase, there wasn't enough on the page to build confidence or close the sale.
Our Approach:
We began with a comprehensive audit of the existing site, identifying specific friction points that were costing conversions. Those insights drove a complete redesign, with a heavy emphasis on the product experience. The new product pages feature rich detail, customer testimonials, and supporting content — all structured to build trust and guide the user toward purchase.
Conversion rates have improved significantly since launch. The site is faster, easier for customers to navigate, and far simpler for the Earthway team to manage and update on their end.
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(2016-25©)
